Image 01 Image 02
British retailer Sofa King banned from using tagline
Posted by furnituretoday.com/ on 03/15/2012 at 11:50 AM

 British authorities have banned a furniture retailer from using an ad claiming its prices are "Sofa King low," the New York Post reports.

The United Kingdom's Advertising Standards Agency agreed with complaints that the ad for The Sofa King store here was "offensive and unsuitable for general display," the newspaper said. Its ruling said the tag line "could be interpreted as a derivative" of the F-bomb, "which consumer research had found to be a word so likely to offend that it should not be used in ads at all."

Three readers of a newspaper had complained to the agency about the ad.

In its defense, according to the Post, the retailer said it had used the phrase, "Where the Prices Are Sofa King Low!" as its slogan for nine years, and did not believe it had caused "serious or widespread offense."

 

PERMALINK | ADD YOUR COMMENT | EMAIL | PRINT | RSS  Subscribe
< Back to H&F News Feed Archives
Comments
HEIDI
Bio
Email Heidi
Website
Facebook
Twitter
Instagram
FRANK
Bio
Email Frank
Frank's Army
Facebook
Twitter
Instagram
COMMUNITY
Message Boards
Newsletter
Newton's Cradle
Photo Gallery
Contests
Articles
THE SHOW
Episode Archive
Classic Moments
Highlights
From the Show
The Cast
Dig Tussy
Scotch Lobster
F*cked in Love
STUFF
Listeners of the World
Premium Members of the World
Broadcast Center
Stay or Go
Spread the Word
Buy Us a Shot
VIDEOS
Exclusive Videos
After Hours
Web Videos
PREMIUM
Join
Podcasting
Benefits
Preferences
Let's Be Frank
CONTACT US
Email the Show
Heidi on Twitter
Heidi on Instagram
Frank on Twitter
Frank on Instagram
Customer Support
Voicemail Hotline Help
Site Directory
Copyright © 2002-2014 heidiandfrank.com. All rights reserved.
Terms & Conditions  |  Privacy Policy
Powered By Nox Solutions