British authorities have banned a furniture retailer from using an ad claiming its prices are "Sofa King low," the New York Post reports.
The United Kingdom's Advertising Standards Agency agreed with complaints that the ad for The Sofa King store here was "offensive and unsuitable for general display," the newspaper said. Its ruling said the tag line "could be interpreted as a derivative" of the F-bomb, "which consumer research had found to be a word so likely to offend that it should not be used in ads at all."
Three readers of a newspaper had complained to the agency about the ad.
In its defense, according to the Post, the retailer said it had used the phrase, "Where the Prices Are Sofa King Low!" as its slogan for nine years, and did not believe it had caused "serious or widespread offense."