British retailer Sofa King banned from using tagline
Posted by furnituretoday.com/ on March 15 2012

 British authorities have banned a furniture retailer from using an ad claiming its prices are "Sofa King low," the New York Post reports.

The United Kingdom's Advertising Standards Agency agreed with complaints that the ad for The Sofa King store here was "offensive and unsuitable for general display," the newspaper said. Its ruling said the tag line "could be interpreted as a derivative" of the F-bomb, "which consumer research had found to be a word so likely to offend that it should not be used in ads at all."

Three readers of a newspaper had complained to the agency about the ad.

In its defense, according to the Post, the retailer said it had used the phrase, "Where the Prices Are Sofa King Low!" as its slogan for nine years, and did not believe it had caused "serious or widespread offense."

 

More H&F News Feed
Comments
PICTURES FROM THE SHOW
Beer or Liquor: Which do you prefer?
Beer
Liquor
Archives  |  Results
After Hours Video
BROADCAST CENTER
PREVIOUS BROADCASTS
HEIDI
FRANK
COMMUNITY
THE SHOW
STUFF
VIDEOS
PREMIUM
CONTACT US
Copyright © 2002-2014 heidiandfrank.com. All rights reserved.
Terms & Conditions  |  Privacy Policy
Powered By Nox Solutions