As a former child star she knows as well as anyone the pressures of finding fame at a young age.
But that hasn't stopped LaToya Jackson from planning a life of stardom for the children of her late brother Michael.
The older sister of the tragic singer has signed his three orphaned children up to her new talent agency and is acting as their manager.
His first job: Prince Jackson made his debut as Entertainment Tonight's special correspondent last week; the move comes after he signed up with LaToya Jackson's new talent agency
Mastermind: LaToya took Prince to Mr Chow in Beverly Hills for lunch after filming his ET slot
According to the New York Post, Prince, 16, Paris, 15, and ten-year-old Blanket are the only clients of Ja-Tail Enterprises, with LaToya taking 15per cent of royalties.
And insiders tell the paper LaToya is hawking a proposed reality show featuring the trio, with bidding led by Oprah Winfrey's OWN network at $10million.
'Toya’s working it. It’s because [her mother and the children's guardian Katherine] can’t say no to her,' the insider said.
New role: Aunt LaToya dines at Spago Restaurant in Beverly Hills last week; as the children's manager she takes 15% of their earnings as commission
The 56-year-old was at his side as Prince made his debut as Entertainment Tonight's 'special correspondent' last week, and has also signed him up to guest star in 90210.
And his sister is slated to shoot her first movie later this year in London.
LaToya's involvement in her niece and nephew's lives comes after many members of her extended family were barred from the Calabasas home of the trio last year.
Close: LaToya was the late Michael Jackson's big sister
Amid a flurry of media interest the children claimed their grandmother had been 'kidnapped', as various family members sought control of Michael's huge fortune.
LaToya was not involved. But after the split in the family she made sure to spend plenty of time with the children, talking to them about making a move into showbusiness.
'She told them how she knew [Michael] better than anybody else, and she knew he’d want them to follow their dreams; and because they were his children, they could be media and entertainment moguls,' reported the NYP.
'She had a blueprint. She sold it, and they bought it.'
Her clients: Prince, 16, Paris, 15, and ten-year-old Blanket are the only clients of Ja-Tail Enterprises, with LaToya taking 15per cent of royalties