LA28 Faces Backlash Over $5,000 Olympic Ticket Prices—Here’s What’s Really Going On

Los Angeles is gearing up to host the 2028 Summer Olympics, but excitement over ticket sales is quickly being overshadowed by frustration. As global ticket sales officially opened today, many local fans are voicing concerns over sky-high prices and limited availability—despite promises of affordable options.

Sticker Shock Hits Southern California

Leading up to the global ticket release, organizers for LA28 promoted accessibility, even offering hundreds of thousands of tickets priced at just $28 during a locals-only presale. But for many fans, those deals were nearly impossible to secure.

Now, with the first global sales phase—known as “Drop 1”—underway, complaints are pouring in. Fans browsing the site report seeing mostly premium seats, especially for high-demand events like the Opening and Closing Ceremonies, with prices soaring to $5,000 or more.

Why Are Tickets So Expensive?

According to LA28 officials, the issue isn’t a lack of affordable tickets—it’s demand.

Allison Katz Mayfield, Senior VP of Revenue for LA28, explained that local buyers were given early access to the widest selection of tickets, and the lowest-priced options sold out quickly. Importantly, no new inventory was added for the global release, meaning international buyers are competing for what’s left.

Organizers say about 30% of remaining tickets are still priced under $200, but those options may be limited or tied to less popular events.

Adding to the cost, ticket prices include a 24% service fee, which covers operational expenses like payment processing and customer support.

What Fans Can Expect Moving Forward

If you missed out this time, you’re not out of luck.

The current “Drop 1” window runs through April 19, and fans who weren’t selected are automatically entered into future ticket releases later this year. Additional opportunities—including resale options—are on the horizon:

• Late 2026: More ticket drops with new inventory
• 2027: Official resale platform launches
• 2027: Paralympic ticket draw opens
• July 14, 2028: Opening Ceremony kicks off in Inglewood

Tips for Getting Tickets Without Breaking the Bank

If you’re still hoping to attend the Games, here are a few smart strategies:

• Check your email regularly for ticket access windows if you registered
• Use ticket filters to find standard (non-premium) pricing
• Be flexible—less popular sports often have better availability and lower prices
• Avoid resale sites for now—tickets on third-party platforms are not verified yet
• Consider the Paralympics for more affordable, family-friendly options

The Bottom Line

While LA28 organizers insist that affordable tickets do exist, the reality for many fans has been a tough mix of high demand and limited supply. For now, patience—and a bit of flexibility—may be the best strategy for anyone hoping to be part of the Olympic experience in Los Angeles.