Subway Brings Back Its Iconic Sub Club Loyalty Program - With a Modern Twist
Posted by Johnny Ice on December 04 2025

Image credit: Subway Newsroom


Subway fans are getting an early holiday gift this year. The sandwich chain is officially bringing back its beloved Sub Club loyalty program — two decades after it was discontinued — and the revamped version promises more perks and faster rewards than ever before.

The new Sub Club has been redesigned with what Subway calls a “modern twist and unparalleled value.” The biggest highlight: members will now score every fourth footlong for free. According to Dave Skena, Subway’s chief marketing officer for North America, the goal was to rebuild the program so customers can “earn something of real value” without needing tons of visits.

Here’s how it works: Buy three footlong subs or six 6-inch sandwiches — or mix and match any combination — and you’ll unlock a free footlong. Members also earn points with every purchase, which can be exchanged for Subway Cashto use toward future orders.

Sub Club members will enjoy even more perks, including exclusive offers, special promotions, and even a free cookie on their birthday.

Signing up is easy. Guests can join through the Subway app, visit Subway.com, or stop by any Subway location. And if you’re already part of Subway’s MVP Rewards program, there’s nothing to do — you’ll be automatically switched over to the new Sub Club.

With its refreshed perks and quicker rewards, Subway’s revived Sub Club looks ready to make loyal sandwich lovers very happy this holiday season.

Image credit: Subway Newsroom




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